FEELING THAT 100STATE OF MIND

100state is a community and a home for problem solvers, creatives, and entrepreneurs - inspiring collaboration and creating connections to unleash potential. 

This has been a long time coming, but I'm finally able to share an ongoing collaboration with a truly unique space here in Madison — 100state — an innovative, creative coworking community smack in the middle of the city.

It was such a blast to connect with these inspiring entrepreneurs, fellow freelancers, and...well... "doers". Not only in the course of interviewing Jason Tham, Olivia Barrow, and Robert Chappell, but in attending the public events, town hall meetings, and health-focused yoga nights — I felt such a part of this diverse community.

Now, I wouldn't call this "documentary" work, but the ongoing nature of the shoot necessitated some long-term thinking on the part of shooting video. It was way, way, way important to ensure that the shots (sometimes weeks or months apart) needed to look and feel consistent. That meant specific white balancing and toning all of the footage (using my favorite tool ColorFinale) to look consistent.

[And for all you tech-heads out there, here's a quick list of all the gear I used to shoot with] 

Anyways, thanks for taking a look at one of (in my opinion) my best video projects I've had the pleasure to work on to date. Time to get back in the edit suite to start some serious multi-cam editing on a forthcoming video series I shot earlier this month.

Any questions about visual storytelling? DSLR filmmaking? Color grading? Drop me a comment down below and I'll give my best!