In past episodes of Photo Forward, we’ve looked at a ton of different topics in visual storytelling — from creating a long term documentary project to how to pitch that work to editors in the wider world. And in all of those stories, it’s been typically centered around solo operators, freelancers, and individuals. Well today is breaking that mold ENTIRELY.

Crafting a successful freelance photography career is NO SMALL FEAT. From accounting to marketing to insurance and everything in between… It’s ALL on YOU. Now imagine adding an extra personal wrinkle: Your photography partner is also your LIFE PARTNER. That’s the story for today’s amazing guests – Jenn Ackermann and Tim Gruber.

Jenn Ackerman and Tim Gruber are a husband and wife team based in Minneapolis, MN. You will almost always find them working side by side, which has been the case since grad school. They enjoy the collaborative nature of being a tight-knit team and pushing each other to create images that sing. Their goal on every assignment is simple - evoke emotion and authenticity in every image they make to advertising, corporate and editorial clients. They pride themselves in being storytellers and work to create a narrative in every photo they take.

Their work has been honored by the Communication Arts Photography Annual and Advertising Annual 2009, 2013, 2014, 2015, 2017, 2019, American Photography 28, 30, 31, 32, 33, 34, 35, 36 PDN Photo Annual, Review Santa Fe Center Project Competition, Photolucida’s Critical Mass, Inge Morath Award, Magnum Expression Award, POYi, and many others. Their most recent documentary film won an Emmy and they were named a McKnight Fellow and to PDN's 30 Photographers to Watch.

In today’s interview, Jenn, Tim and I tackled a ton on the nature of crafting AUTHENTIC visual storytelling work, getting through those “scary” times building a creative business, and how crucially important open communication is for growing a collaborative partnership.

LISTEN ON APPLE // LISTEN ON STITCHER // WATCH ON YOUTUBE

QUESTION(S) OF THE DAY // What was your favorite quote or lesson from this episode? Please let me know in the comments!

SHOW NOTES // Coming Soon!

COURTNEY PERRY // Mindful Photography to Change Your Career (#019)

Courtney Perry is a photojournalist based in Minneapolis, MN. Formerly a staff photographer at the Dallas Morning News, she now freelances for various local and national clients while based in the Twin Cities. Her home is filled with a spouse, his children, their dogs, and much love.

On today’s episode, Courtney and I explore how to enjoy photography without basing your happiness on your work, how she’s been able to build a stable and healthy client-base as a freelancer, and why having a “dark night of the soul” moment in your creative career can be a game-changing event to sharpen your focus as a photographer or multimedia creator. Without any further ado, today’s beautiful and timely interview with photojournalist Courtney Perry.

ALYSSA SCHUKAR // People over Pictures (#017)

Today’s episode is all about connections. Not in the smarmy, LinkedIn Request, crap networking sort of way, but in the genuine engagement and empathic authenticity that you can only achieve from true photojournalism greatness. Who better to learn from than a photographer would you self-proclaim to rather be a good person than a great photographer, building meaningful connections with the individuals and building a rapport through words before ever picking up a camera to capture images, today’s guest, Alyssa Schukar is an excellent resource to learn from for any working photographer.

Alyssa Schukar is a Washington, DC-based documentary photographer and educator. In her personal work, she is most interested in documenting how the environment and public policies affect communities.

In this weeks’ episode, we explore the process of transitioning from a staff position to freelancing work across the country, how to deeply connect with the individuals in your photos, even in a fast paced news scenario, and why the art of the personal project (and sharing it with editors) is the ultimate fast track to getting your work seen and being hired for similar jobs. Without any further ado, today’s killer interview with photojournalist Alyssa Schukar.

LAUREN JUSTICE // A Persistent Vision (#015)

So, everybody listening to this podcast probably knows either from practical experience or just intuitively that crafting a career as a photographer or other visual creator is no small feat. From staving off burnout to managing finances, freelancers have to DO IT ALL. So why is it then that freelancers so often fail to actually break out of the vicious cycle of feast or famine workloads?

Well, our guest today is the perfect example of how to make it happen as a freelance photojournalist by diving in headfirst into new locations and experiences and figuring it all out along the way. Lauren Justice is a freelance photojournalist currently based in Madison, Wisconsin. Trust, intimacy, and time are cornerstones of her work and believes in using photography as a tool for education, awareness, and understanding.