In past episodes of Photo Forward, we’ve looked at a ton of different topics in visual storytelling — from creating a long term documentary project to how to pitch that work to editors in the wider world. And in all of those stories, it’s been typically centered around solo operators, freelancers, and individuals. Well today is breaking that mold ENTIRELY.
Crafting a successful freelance photography career is NO SMALL FEAT. From accounting to marketing to insurance and everything in between… It’s ALL on YOU. Now imagine adding an extra personal wrinkle: Your photography partner is also your LIFE PARTNER. That’s the story for today’s amazing guests – Jenn Ackermann and Tim Gruber.
Jenn Ackerman and Tim Gruber are a husband and wife team based in Minneapolis, MN. You will almost always find them working side by side, which has been the case since grad school. They enjoy the collaborative nature of being a tight-knit team and pushing each other to create images that sing. Their goal on every assignment is simple - evoke emotion and authenticity in every image they make to advertising, corporate and editorial clients. They pride themselves in being storytellers and work to create a narrative in every photo they take.
Their work has been honored by the Communication Arts Photography Annual and Advertising Annual 2009, 2013, 2014, 2015, 2017, 2019, American Photography 28, 30, 31, 32, 33, 34, 35, 36 PDN Photo Annual, Review Santa Fe Center Project Competition, Photolucida’s Critical Mass, Inge Morath Award, Magnum Expression Award, POYi, and many others. Their most recent documentary film won an Emmy and they were named a McKnight Fellow and to PDN's 30 Photographers to Watch.
In today’s interview, Jenn, Tim and I tackled a ton on the nature of crafting AUTHENTIC visual storytelling work, getting through those “scary” times building a creative business, and how crucially important open communication is for growing a collaborative partnership.
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QUESTION(S) OF THE DAY // What was your favorite quote or lesson from this episode? Please let me know in the comments!