EPISODE EMBED
You can find the transcript of this episode here. Transcripts of all episodes can be found here.
When you’re scrolling through Instagram, what makes you stop? For some folks, it might be eye-catching colors, for others it’s unique locales or engaging video. For me and for a lot of other people out there, the answer to that is simply this – Style. Visual Style. You see a creator’s work on the platform, like the photo/project, enough so that you swipe over to their profile page and it All. Just. Clicks. It’s like you can experience their personality, their humanity itself seeping through the screen in every image, video, or story they’re posting. Whether it’s a high school sports match or an in-depth documentary project, the work FEELS like it was all created consistently and has the same heart behind it. That versatility to create across genres combined with a creative consistency can be the holy grail for editorial photographers and today’s guest exemplifies that.
William Deshazer an editorial and commercial photographer based out of Nashville, TN. He's a regular contributor to The New York Times, The Washington Post, and The Wall Street Journal. He worked in newspapers for 12 years before going out on his own and held staff positions at the Concord Monitor, The Commercial Appeal, and the Chicago Tribune.
He grew up in Louisville, KY and it will always be his home. Because of that he's partial to bourbon, horses, and baseball bats.
When not working he enjoys exploring Nashville with his wife, playing the guitar, buying records, or planning my next big trip.
Some of his wealth of Clients include: AARP, Best Buy, The Boston Globe, CNN, Hyatt Hotels, European Pressphoto Agency, ESPN Magazine, Los Angeles Times, Louisville Magazine, Maker's Mark, NPR, O, The Oprah Magazine, The New York Times, Runner's World Magazine, St. Jude Children's Research Hospital, TripAdvisor, The Wall Street Journal, The Washington Post,
In today’s episode with William Deshazer, he and I get into the process and progress of creating a unique visual brand as a photographer, building and maintaining relationships in your geographic area, and the ability to turn down work that turns you off to focus your time, energy and soul on the people and projects that you know you need to work on.
So, as always — Keep seeing, keep shooting, and keep putting your best Photo Forward. LATER!
PHOTOS FROM THE EPISODE //
SHOW NOTES // COMING SOON
PHOTOGRAPHERS MENTIONED //
QUESTIONS? // What was your favorite quote or lesson from this episode? Please let me know in the comments!